Chad Sanderson's Blog

5 Benefits of Applying Variable Compensation for Marketing

csanderson — Sat, 11 Dec 2010 19:47:55 +0000

In a business world where change is the greatest constant, marketing teams must be structured to deliver greater results and should have some level of revenue accountability. A critical portion of this approach is ensuring marketing also has a variable compensation structure. There are advantages not only for the business, but also the marketing team as a whole.

B2B Mobile and Agile Marketing – An Example

csanderson — Sun, 28 Nov 2010 02:07:19 +0000

Combining an Agile Marketing approach with B2B mobile strategy can result in supercharged inbound marketing results and significant business returns. But entering the connected computing arena can presented unexpected challenges as demonstrated by this example.

5 Myths About Sales Communication

csanderson — Sat, 13 Nov 2010 17:17:07 +0000

Language can sometimes be the largest hurdle when communicating with others. Each person brings different perspectives and experiences to conversations and not taking the time to understand what a customer truly means can quickly derail the sales process.

Interview: Jerry Walters, CEO, AMS Legal Solutions

csanderson — Sat, 06 Nov 2010 21:54:36 +0000

Jerry Walters, President and CEO of AMS Systems, Inc., is a senior executive with over 35 years experience in sales combined with 15 years in marketing. He recently agreed to an interview to discuss his views on marketing, sales, social media, integration and general business.

Careful: Social Media Addiciton Can Kill Your Brand

csanderson — Sat, 30 Oct 2010 19:00:38 +0000

Social media has impressive potential for B2B marketing and sales but without planning and care, the need to feed the social media machine can quickly exhibit symptoms of addiction of an organization’s brand. Beware of the pitfalls and learn about some of the true B2B advantages of social media.

Agile Marketing – Building Wave Teams

csanderson — Thu, 21 Oct 2010 22:56:02 +0000

After understanding the Foundation Principles of Agile Marketing, the next logical question is how to structure a marketing team to be as effective as possible within this new process and the company as a whole. Methodologies and processes are great, but too often there is a chasm between a great idea and actual implementation.

Agile Marketing – Foundation Principles

csanderson — Fri, 15 Oct 2010 22:36:32 +0000

Agile Marketing has been a buzzword for years, but little exists on how to implement the practice. This article discusses proposed principles for Agile Marketing and how to structure Agile Marketing Team or Wave Teams.

Reputation: Fragile Business Currency

csanderson — Tue, 12 Oct 2010 15:47:24 +0000

One of the most important elements of business are the relationships which make commerce possible. A key pillar of those relationships is reputation.

Where to Invest for Growth?

csanderson — Fri, 08 Oct 2010 23:51:07 +0000

When a company, early stage start-up or more established SMB, begins to realize growth there is a well-known and documented challenge that comes along with the benefits. Where to invest in order to continue or even increase revenue growth?

Market Research: Surgical Strike Weapon…Once Activated

csanderson — Wed, 06 Oct 2010 15:39:31 +0000

Executives should be utilizing pertinent market research in their decision-making process for what direction the company should move, for the strategy conversations and debates the rest of the company rely on. But in the marketing and sales organizations, how do you leverage the data? How do you interpret it?